Carter & Zandu Press: Roc Nation's Wild For Willow

Friday, September 10, 2010

Roc Nation's Wild For Willow

Roc Nation Artist, Willow Smith

Roc Nation has officially launched their TEAM WILLOW campaign. She was “On-Air with Ryan Seacrest.” With the poise of a veteran and the charm of a Ms. America. Her song is blasting from steroes nationwide. It's irresibtible. Making even adults want to whip their hair back and forth. I guess this is one of the reasons why her label boss compares her to a young MJ or Stevie, because they too had the gift of making their elders want to boogie. Roc Nation seems excited about their latest signee, introducing her as the "next international music sensation."

Here's what her new label had to say about her brand new Jukebox (also a brand new producer) produced single:
Her official first single “Whip My Hair,” produced by newcomer Jukebox, has launched to rave reviews. Willow’s debut video will be shot in Los Angeles at the end of this month. The catchy tune is a celebration of freedom, energy, expression and liberating yourself by “whipping your hair.”

Here's what Will & Jada had to say about the partnership:
“After meeting with several record companies, it was clear that JAY-Z, Ty Ty, Jay Brown and the Roc Nation staff was the unquestionable choice. Their passion for Willow combined with their boundless vision and artistic integrity made Roc Nation the perfect home for our little girl.”

Mr. Carter on the partnership:
“We at Roc Nation are excited to work with Willow. She has an energy and enthusiasm about her music that is truly infectious. It’s rare to find an artist with such innate talent and creativity at such a young age. Willow is about to embark on an incredible journey and we look forward to joining her as she grows in all aspects of her career.”

They have also created an artist page at http://rocnation.com/willowsmith/ and are in the process of creating her own personal website at the following address, http://www.willowsmith.com/.