She's performing during the Pepsi Super Bowl Half Time Show on February 3, 2013. She was snapped several months ago filming a new commercial. And now word is she's just inked a $50 million artistic collaboration with Pepsi!!! Royal Status!!!
What a year 2013 is turning out to be for the Queen and the Hive!!!!
“Pepsi embraces creativity and understands that artists evolve." --Beyoncé
Read on for more pics and info on the partnership. The new promos will start on Super Bowl Sunday of course!!!
Here's an excerpt from the NYTimes:
“Pepsi embraces creativity and understands that artists evolve,” Beyoncé said in a statement. “As a businesswoman, this allows me to work with a lifestyle brand with no compromise and without sacrificing my creativity.”
The campaign will coincide with a blitz of promotion for her next album, which has no title or release date so far but is expected in 2013. Sometime after she performs at the Super Bowl halftime show on Feb. 3 (also sponsored by Pepsi), Beyoncé will appear in a new TV ad — her fifth for the soft drink since 2002 — and her face will be on a limited-edition line of soda cans.
--Princess Carter
Sources: NYTimes & Pepsi.com
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