Tuesday, April 1, 2014

Roc News: Rita Ora Channel's Her Inner Diva in "I Will Never Let You Down Video"

Roc Nation's, Rita Ora is back in a big way.  Yesterday, she released her latest video, "I Will Never Let You Down".  

It's the first single of her sphomore album.  The ballad is produced by her boyfriend and Roc Nation Family, producer Calvin Harris.

Rita says the track is inspired by the late, Whitney Houston.  The clip is directed by Francesco Carrozzini who also directed, Beyoncé’s “Jealous” video.  

Rita recently spoke to Paper magazine about the song:
“It’s obviously a very important song to me because it’s a love song, but it reminds you of Whitney.  And that was the vibe we were on.  We just wanted to feel good. You know that feeling of ‘How Will I Know’ with the synth? It just makes you feel happy; that’s what I wanted to create.” (Source:  Paper)
Ms. Ora is a Roc Star in the clip, watch it below.

--Princess Carter

Source:  Paper & Rap-Up

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