Beyonce' tells Billboard about chosing, "Run The World" as her first single:
"It's definitely riskier than something a bit more ... simple. I just heard the track and loved that it was so different. It felt a bit African, a bit electronic and futuristic. It reminded me of what I love, which is mixing different cultures and eras — things that typically don't go together — to create a new sound. I can never be safe; I always try and go against the grain. As soon as I accomplish one thing, I just set a higher goal," she said. "That's how I've gotten to where I am."