Wednesday, September 21, 2011

Queen B Gives Back: Beyonce's "I Was Here" Becomes Soundtrack for "Great Futures Start Here" Campaign


B's I Was Here, was chosen by the Boys & Girls Clubs, for their new, "Great Futures Start Here" campaign.

Via Boys & Girls Club:  The soundtrack for the PSA is the song "I Was Here," performed by multiple Grammy®-winning singer- songwriter Beyonce, and written by multiple Grammy®-winning songwriter Diane Warren. The track is featured on Beyonce's latest album, "4," and was donated by Warren, Beyonce and Sony Music Entertainment for exclusive use in the spot.

"We wanted the most powerful piece of music possible, to underscore the dramatic message that what we do today to shape the future of our children is vitally important," said director Ron Howard. "We could not have picked a more moving track. Diane's words and Beyonce's delivery are over the top."


--Princess Carter

Source:  Boys & Girls Clubs of America

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