"I believe in the future of wireless energy and I believe that Duracell Powermat is the company to bring on the revolution," said Mr. Carter. "I'm partnering with Duracell Powermat because they're providing the solutions for the future."
After welcoming his baby girl, Blue Ivy Carter, into the world on Saturday, January 7, Jay-Z is now juggling both Daddy and Mogul Duty.
His latest Mogul Move is a partnership with Duracell brand and Powermat Technologies who announced today Jay has signed a multi-year global agreement with the company as an investment partner. Jay will also be the face and voice of the Duracell Powermat JV.
As a well-known trend-setter that helped redefine the music industry, JAY Z is uniquely positioned to bring wireless power to the people. His proven capability to mobilize and speak to a technology-savvy generation that lives and dies by their smartphones will enable Duracell Powermat to deliver the message that consumers need not forgo their richly mobile lifestyles because of insufficient battery power.
"The Duracell Powermat joint venture merges Procter &Gamble's core expertise in consumer understanding, brand-building and go-to-market capability with Powermat's technological innovation and ability to create a best-in-class wireless charging experience," said Stassi Anastassov, President Duracell, P&G. "When we thought about bringing together representatives from best-in-class categories, JAY Z was the natural choice to be the new face and voice of Duracell Powermat."
"JAY Z is power personified. He inspires millions of people all over the world on a daily basis with his music and his story," said Ran Poliakine, CEO of Powermat Technologies. "There is no better face or voice that can move people to adopt a new paradigm in power delivery."
'We are proud to work with such an inspiring icon, whose music and success speaks to an entire generation all over the world. Our common vision and voice will pave the way for the upcoming wireless power revolution," said Ron Rabinowitz, CEO of Duracell Powermat, LLC.
--Princess Carter
Source: Market Watch & Rap Up
No comments:
Post a Comment