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| Credit: Roc Nation |
Jay-Z and Kanye opened a pop-up store to celebrate and pay homage to their critically acclaimed, Watch The Throne album in New York's Soho area on Friday. On display in the shop is the now infamous Maybach that was "cut-up" in the Otis video. Fans were able to watch the Otis video, purchase the album and most importantly get up and close with the Maybach. The shop was an instant hit with fans and critics.
Via MTV: The store-front, located at 201 Mulberry Street, is regally wrapped in gold, just like the album's Riccardo Tisci-designed cover art, the real attraction however is inside. As if slinging albums weren't enough, Hov and Yeezy are putting the tricked-out Maybach from their "Otis" video on display inside of the retail space.
The black luxury vehicle sits there in all its remixed glory: hood on the trunk, trunk on hood, doors ripped off. Unfortunately, there is a strict no photo/no video policy in the store, but visitors are allowed to walk right up to the 'Bach-mobile and can even touch it. On a large overhead screen, the Spike Jonze-directed "Otis" plays on a loop. There are even rumors that Hov himself will make an appearance sometime tonight and the store will be up until Sunday. For fans stopping by the Mulberry Street store, it will be open on Friday until 10 p.m. ET, on Saturday from 11 a.m. to 8 p.m., and on Sunday from 11 a.m. to 6 p.m. Jay, who doesn't take to his Twitter often, posted the SoHo address this afternoon.
Source: MTV.com
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