Thursday, March 21, 2013

Fashion Queen: Beyoncé Sizzles in H&M Ads...Becomes The Face Of The Spring 2013 Collection, New Song "Walking On Sun" Will Serve as The Soundtrack For The Campaign...

Mrs. Carter, continues to make mogul moves.  In her latest business venture she's teamed up with H&M as the face of their new Summer 2013 collection.  She's also helped design looks in the collection.

B will appear in print ads, and billboards, along with television commercials.  The Ads were shot during Blue's birthday vacay, in the Bahamas back in January. The commercials will feature a brand new track from B called, "Standing On The Sun".  Perfect since the Bahamas is the backdrop, which B loved,  “It was a beautiful shoot on a tropical island.  It felt more like making a video than a commercial.”  Photographers Inez van Lamsweerde and Vinoodh Matadin shoot the print ads, and Jonas Akerlund directed the commercial.

Ann-Sofie Johansson, head of design at H&M, says the collection is full of Beyoncé's own personal style.  So, we know that means,  it'll be decadent and sophisticated, like the Queen.  B gets to celebrate her passion for fashion, and she's gets to celebrate her humanitarian ways, through the H&M for Water range.  A quarter of sales will be donated to the WaterAid charity, to help provide clean water for people throughout the world.

Women's Wear Daily reported that the:
Items include what’s described as “the perfect body-con dress,” a beach gown slashed to the thigh, high-waist shorts and a sleeveless shirt.  In one of the ad images, Beyoncé wears a tie-dye bikini from the H&M for Water range.

The print and outdoor ads read, "Beyoncé as Mrs. Carter in H&M,” referencing the title of her upcoming world tour, with the collection available in stores and online starting in May.
I love it B.  Check out a few photos below.  Also don't forget to head to H&M in May, so you too, can dress like a Queen.

Beyoncé loves fashion and glamour, so this is a perfect match for her.

--Princess Carter

Source:  Beyoncé.com , H&M & WWD

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