B's Dereon line is adding some more kool to it. B and her mom Tina have added temporary body art (tattoos) to their Dereon sports line. They've teamed up with Temptu to help co-create the line. Some of the body art can be seen in B's Fall/Winter adds for the line.
The idea came about when Temptu created temporary tattoos for Dereon's Fall/Winter campaign. The images for the shoot were so strong that, Tina says she realized that it might be something that buyers might want to recreate. So the idea was born. The inspiration for the Tats (and line) is Sixties-pinup-girl meets-futuristic-biker-chick.
The tattoos are due on Nov. 1, and are available in both deluxe and basic packages. Designs include Deréon’s signature fleur icon, rocker bolts and chains, jewel baubles and spider designs. All are waterproof and designed to last for two to five days.
The basic kits contain eight temporary tattoo transfer sheets with two each of the four designs; 10 tattoo application pads and one of three kit designs, each featuring a different image of Beyoncé, shot for the fall/winter Deréon ad campaign. The deluxe edition includes everything in the basic kit, as well as a signed photo of Beyoncé and a chance to win a trip to New York for a photo shoot.
The basic kits retail for $16 and will be available at Sephora stores in the U.S. and Canada, sephora.com, temptu.com and dereon.com. The deluxe edition, $34 and limited to 500 pieces, will be available only on temptu.com and dereon.com. A waiting list is being taken at dereon.temptu.com. Industry sources estimate the line could do upward of $200,000 at wholesale.
--Princess Carter
Sources: People & WWD
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