Tuesday, February 19, 2013

Beyoncé Krazy 4 Pepsi: Pepsi Reveals New Beyoncé Promo Pictures + B Sets Record At HBO...

Beyoncé & Pepsi got a little Warhol for their latest promo pictures.  The graphic images show off a fierce Queen B, roc'n a sexy blonde up-do with sun-kissed fuchsia lips.  One word...haute!!! Check it out below.

B had a great weekend.  Enjoying All Star festivities in her home state of Houston, Texas.  And the Saturday premiers of  her long awaited one-on-one with Oprah for the Next Chapter series.  Followed by the debut of the Life Is But A Dream doc, which she produced and directed.  LIBAD broke records it was the highest rated doc for HBO since 2004 (there's that 4 again ;)).  She also scored big numbers for OWN.

Via The Hollywood Reporter:

Beyoncé was good business for cable networks on Saturday night.

HBO's intimate documentary about the singer, Beyoncé : Life Is But A Dream, pulled 1.8 million viewers during its inaugural outing at 9 p.m. ET.  It's the largest audience for a HBO doc since Nielsen revised its method of measuring viewership in 2004.

Life Is But A Dream's handsome haul pulled three times the ratings of recent first-runs for HBO's Sunday series Girls.

Beyoncé's presence was also felt on OWN. The one-hour interview, premiering at 8 p.m., averaged just above 1.3 million viewers.

Topping all of ad-supported cable's non-sports programs in the targeted women 25-54 demographic in the time period.

--Princess Carter

Credit: Pepsi/Beyoncé/Facebook & The Hollywood Reporter

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