Jay Z & Roc Nation have made another power move. This time the conglomerate has ventured into sports. Yesterday Roc Nation Sports was introduced to the world, it's a partnership with CAA Sports. The full-service entertainment company will connect athletes to brands and various other endeavors. The first major signing was Yankee All-Star Robinson Cano. Now that's a perfect pairing.
Both Jay and Cano talked about the partnership:
“Because of my love of sports, it was a natural progression to form a company where we can help top athletes in various sports the same way we have been helping artists in the music industry for years,” Jay said, of his latest sports venture.
“At this point in my career, I am ready to take a more active role in my endeavors both on and off the field,” said Cano. “I am confident that the pairing of Roc Nation Sports and CAA Sports will be essential in helping me accomplish my short- and long-term goals. I am making this important decision now so I can keep my focus on helping the Yankees succeed in 2013, while minimizing any distractions for me and my teammates.” (Source: Roc Nation)
Another major move, Mr. Carter!!! And we all know what Roc Nation can do.
--Princess Carter
Source: Roc Nation
Source: Roc Nation
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