Thursday, July 11, 2013

Material Girl: Rita Ora Goes Material Girl in London...Showcases The Brands New Fall Line

The new ads for Madonna and Lola's Material Girl Fall 2013 campaign featuring Rita Ora are now out. Rita took the streets of London for the shoot...perfect for the hometown girl.  Rita follows in the footsteps of Kelly Osbourne and Taylor Momsen, who were also the faces the label.

The fall ads were shot on location in London, and feature Rita--who is a lost child of the 80s--modeling the label's ‘80s-tinged Fall 2013 collection.  Rita played a chic tourist for the campaign, posing at iconic London sites such as Buckingham Palace, Big Ben, the London Eye and even riding a double decker bus.  (Source:  Billboard)
"What Material Girl means is just so much more than just a girl, it means confidence, it means belief and inspiration, and freedom to really express yourself," Ora expressed of Madge’s brand.
“And it's affordable, which I love. Material Girl also released a behind the scenes video from the shoot where Rita chats about her personal style and love for Madonna. Having been hand picked by Madonna, the icon and her incredibly cool daughter Lola, was one of the biggest complements I had in a while.” Rita reveled.     (Source:  Billboard)
Check out a video of Rita talking about the brand.  Also check out more photos.

 --Princess Carter

Source:  Billboard & Rap-Up

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