Check out the commercial and find out how to enter, below.
Players can submit videos of their "sudden" or "intense" moves online to be judged by a panel of experts. Ultimately, two teams of 12 amateur players each will be selected to compete in the "Uncontainable Game" at NBA All-Star 2013. "
When we look at basketball as a global sport, it's the second biggest, after soccer," said Sara Schmid, group director-global marketing integration at Coca-Cola. "Basketball, as a form of self-expression, is a way to get teens around the world to express their passion and moves."
The campaign will run in 27 countries, making it the largest global campaign Sprite has ever executed. Two years ago "The Spark" campaign introducing a fresh tagline and highlighted the brand's first global packaging design. (Source: Ad Age)